NIKI KOMERS

SERVICES PROVIDED:

• PACKAGING DESIGN: Visual layout for product lines including yogurt, fresh milk, butter, sausages, and others.
• PRODUCT PHOTOGRAPHY: Shooting the portfolio in three styles – catalog shots on a white background, dynamic levitating compositions, and styled arrangements.
• RETAIL BRANDING: Complete branding of shop windows, refrigerators, freezers, signs, and vinyl banners.
• CORPORATE DESIGN & PRINT: Creation of logos, catalogs, flyers, roll-up banners, notebooks, and calendars.
• EVENT VISUALS: Design of expo booths and photography coverage of corporate events.

THE STORY: My collaboration with Niki Commerce started in 2021. This is not just a client, but a long-term partner with whom we have built trust over the years. The scale of our work requires not just task execution, but comprehensive visual navigation of several brands simultaneously.

THE CHALLENGE: Managing the vision of a large holding requires agility. The challenge was to cover needs of a radically different nature – from urgent daily social media tasks to long-term strategic projects like retail branding and new product launches – without losing the unified brand identity.

THE SOLUTION: We implemented a hybrid workflow combining regularity and project-based activity. I took on both daily and periodic tasks (weekly posts, monthly campaigns) and the management of large individual projects (expos, new packaging). This approach ensures that the visual language remains consistent everywhere – from the flyer to the refrigerated display case.

THE RESULT: A sustainable and recognizable brand identity. We created a working system that allows Niki Commerce to react quickly to the market, always appearing professional and convincing.