MY PICNIC

SERVICES PROVIDED:

E-COMMERCE PACKSHOTS: High-fidelity product photography on pure white background, ensuring color accuracy and perfect label readability for catalog use.

CREATIVE COMPOSITE PHOTOGRAPHY: Dynamic “levitation” style images featuring flying ingredients and splashes. The process involved shooting individual elements suspended on wires to create an “exploded view” effect.

ADVANCED POST-PRODUCTION: Complex Photoshop compositing (multi-image merging) and high-end retouching to remove supports and blend layers into a seamless, gravity-defying composition.

THE CHALLENGE: “My Picnic” offers ready-to-eat salads and dips. The main challenge with packaged food is that the plastic container often hides the delicious texture of the product inside. I needed a way to show the freshness of the ingredients (fresh cucumbers, roasted peppers, corn), while making the brand look modern and energetic.

THE SOLUTION: I chose a dynamic Levitation / Composite technique. Instead of standard plating, I deconstructed the salads.

• The Process: I photographed the main ingredients individually, often suspending them on wires or capturing them in motion to achieve the perfect angle and lighting for each piece.
• The Assembly: Then, using advanced post-production techniques, I combined these elements to create an “explosion of taste” around the product packaging.

THE RESULT: A stunning visual series that literally pops off the screen. The images communicate “freshness” and “fun” instantly, distinguishing the brand from competitors who use static, traditional food photography.